RE.info@exitmartin.com • exitmartin.com • 386-947-8797 • (fax) 386-238-0036 • 1440 N. Nova Road Ste. 301 • Daytona Beach, FL 32117
Pricing, pricing, pricing!
There are several factors we take into consideration in the pricing of your home. To begin with, you as the seller must be realistic. Here are some of the aspects we as your real estate professionals take into account:
1. There is usually a minor difference between your list price and your sale price. 5-10% less then list price is common. This does not apply to all situations, such as short sales.
2. We provide you with "comps". We will partially predicate our pricing opinion on comparable properties and what they sold for…. and how long they took to sell.
3. Seller "concessions" are not often made public, but we as real estate professionals are aware of the ways in which a seller can get their home ahead of other properties in the same range. For instance, some owners can offer "Owner Financing", a Home Warranty or they may include all the furnishings of the home!
4. Get an appraisal. This can be expensive, but may give you better peace of mind.
5. Strategic pricing: we use our expertise to forecast the trend of the market, so we can determine what the appropriate price is for your preferred time frame. The certainty is that we will be doing you a disservice if we overprice your house at your request, then watch as comparable properties outsell your house due to more accurate prices.
6. Consider a home inspection prior to listing, to ensure the most exact price. This will also reveal any problems with your home that you may have overlooked…but a potential buyer notices.
7. Last but not least: your buyer may not be able to procure financing if your home is overpriced.
If we are going to successfully sell your home, we have to price it for the current market. At EXIT Martin we realize that might not be attractive, but we strive for honesty and integrity within our team and we extend that to our clients. If we recommend a lower price for your property, it is simply because we know that it is necessary…not because we want to "move your house".
1. There is usually a minor difference between your list price and your sale price. 5-10% less then list price is common. This does not apply to all situations, such as short sales.
2. We provide you with "comps". We will partially predicate our pricing opinion on comparable properties and what they sold for…. and how long they took to sell.
3. Seller "concessions" are not often made public, but we as real estate professionals are aware of the ways in which a seller can get their home ahead of other properties in the same range. For instance, some owners can offer "Owner Financing", a Home Warranty or they may include all the furnishings of the home!
4. Get an appraisal. This can be expensive, but may give you better peace of mind.
5. Strategic pricing: we use our expertise to forecast the trend of the market, so we can determine what the appropriate price is for your preferred time frame. The certainty is that we will be doing you a disservice if we overprice your house at your request, then watch as comparable properties outsell your house due to more accurate prices.
6. Consider a home inspection prior to listing, to ensure the most exact price. This will also reveal any problems with your home that you may have overlooked…but a potential buyer notices.
7. Last but not least: your buyer may not be able to procure financing if your home is overpriced.
If we are going to successfully sell your home, we have to price it for the current market. At EXIT Martin we realize that might not be attractive, but we strive for honesty and integrity within our team and we extend that to our clients. If we recommend a lower price for your property, it is simply because we know that it is necessary…not because we want to "move your house".
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